Welcome to Hybrid Technlology Marketing Ltd - Hybrid brings clients best practice in contemporary marketing techniques to deliver successful results and measurable return on investment.  
 
 
 
   
 

Hybrid Intelligent Marketing Software

Allowing marketers to:

Understand more about clients and prospects so they can:
Acquire more customers – through the synchronisation of sales and marketing activities
Cross and Up sell products and services – identify when customers are due to renew or upgrade, and where they may need other services your company can offer
Retain customers through proactive marketing – increasing customer loyalty by being relevant, timely and useful with communications. Better understanding of customers’ behaviour patterns will mean recognising why and when they are likely to defect

Access, via a web link, on a PC, a marketing-specific database drawing on multiple databases across the company (e.g. contact management, accounts, website, bought-in databases, customer relationship management and business management systems)

Easily carry out complex marketing campaigns utilising Customers’ data profiles without the need of technical help

Create highly refined groups of customers and prospects, selecting from a customised choice of criteria. To ensure the right person gets the right message

Plan and manage direct marketing campaigns using any combination of the marketing mix (e.g. direct mail, email, call centre, SMS, fax, website) directly from your PC.

Provide accurate “closed loop” reporting on campaigns as incoming responses are automatically tracked and fed back into your database. Giving clear and consistent measurement of return on investment.
 
TECHNOLOGIES
Hybrid is able to offer a superb suite of marketing tools that reflect a fundamental knowledge of marketing and what marketers need to do their job. These tools have been created from concept up ensuring the products continually evolve to provide even better functionality for the marketer.

What Hybrid Intelligent Marketing Software does
Hybrid’s objective is to make complex marketing tasks simple. Hybrid is able to provide marketing software tools that enable marketers to carry out a wide range of strategic and operational marketing functions.

The Hybrid Intelligent Marketing Software is used by a wide range of organisations from some of the largest companies in the world to smaller sales and marketing focused enterprises. It is ideal for marketing departments everywhere, regardless of the type of industry.

Corporate Asset
Hybrid is able to turn a company database into a corporate asset. The more Hybrid is used, the richer the database will become; helping to create better targeted campaigns, to fewer, more appropriate contacts. The campaigns will be more effective and will cost less.

Empowering Marketers
Hybrid allows marketers to perform strategic and operational marketing functions easily; provides comprehensive reporting, and automatically feeding responses back into the database, keeping the data fresh and up to date.

Telling a company about their customers
Companies will be able to segment and then profile customers and prospects from an unlimited range of customised criteria e.g.

  • Their individual profile as required, i.e. location, interests, age, products used
  • What they have bought, and when, making it easy to identify buying trends and timing for future campaigns
  • How often they visit your company website and what they look at and do when they go there
  • Which campaigns they have been included in and how they responded
  • If they have opted in / out of communications
    Their customer lifetime value

Return on Investment
The marketing department will become self-sufficient in its ability to source data and run highly targeted campaigns, freeing up the technical resources that it may well have previously used to assist with campaigns.

Hybrid provides a cost-effective tool for a wide range of marketing departments, across many industries. Hybrid delivers around 80% of the functionality of major data warehousing solutions for approximately 25% of the cost.

No need to purchase expensive new computer equipment either, Hybrid will run via a web link.

Hybrid’s solutions can often be funded from operational marketing budgets, avoiding capital expenditure requests.